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In recent years we have strengthened our position through the aquisition of several brands, each of them individually strong. These aquisitions created a fragmented brand position compared to having a single, strong brand with a uniform product range and colour.
This is why DTEC, AXIS, CONTRACTOR and AMI are now changinng to the OX brand, starting a new era in the construction equipement business. We're combining our brands into one strong brand, totally dedicated to construction, and we're determined to make it the most powerful brand in the industry. By utilising our common competences, global experience, research resources and business knowledge, we will be able to offer more efficient products, better and better service and support than anyone.
POWERFUL PRODUCT RANGE
Under the OX brand we will be offering the market's widest and most powerful range of construction equipment and diamond tools. We are investing more resources than ever into our product development. New floor saws, new drill drill motors and drill stands, new electric wall saws, new handheld power cutters and several new diamond tools will be introduced this year.
GREAT EXPECTATIONS
All of this combined gives us a unique position for 2010 / 2011. With product development and sales under a single brand we will become a strong 'total supplier' to dealers, rental companies and end users across the world. Our hands on, 'roll up your sleeeves' approach means that we not only understand business, but work with you to share our understanding and help you benefit from our years of experience. Only through working hard together, we will reach our goal of being the leading brand in the industry.
Visit www.ox-cp.com now to learn more!
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